Hyundai case study Example | Topics and Well Written Essays - 250 words

Hyundai - Case Study Example Hyundai Motor Company is considered one of the best performing motor companies even in the face of the effects that followed recession. Factors of success within the firm which has beaten fort to take the fourth place in the motor industry applies strategies like the implementation of strong leadership and the continuous introduction of new models in the market to suit the preference of consumers within the different markets (Schmitt). Even with the likes of competitors like Tata and General Motors, among other, Hyundai has managed to do well in markets like Korea and other international markets in spite of having greater production capacity than their sales capabilities. Hyundai’s success is also attributed to their sensitivity to opportunities, say to the diversity that exists within the Middle East and their efforts in partnering with other firms. Their affiliation with Guangzhou Motor Group, in the year 2002, for instance, helped boosts the level of sales within the firm a nd therefore its overall performance (Yeats 54). The firms focus on producing the right products for the markets has also been of essence in helping Hyundai succeed like it has at the global levels. Basically, the demands of the consumers govern the ways by which the firms produce their automobiles. For example, the extremely high quality demand by the Korean populace has all through the time, made the company centre on always producing the best quality products for the markets (Davidson and Goldsmith 34). The stringent competition that exists from other car makers has also forced the firm to continually improve on all the aspects of production (Hyundai Motor America). The firm has even been ranked as the best in terms of customer satisfaction. Hyundai Motor America. Hyundai Motor America Reports Record January Sales. N.d. Web. February 27, 2012. Schmitt,